Each day, thousands of new mobile devices are activated and their owners begin browsing the web and utilizing other online tools. The importance of mobile capabilities today has grown to the extent that people look past purchasing PCs and go straight to mobile. If your business has any type of online presence, the next crucial step is to analyze your mobile web presence. Is your website ready for mobile devices?
Mobile websites and apps can look very similar at first-glance, and determining which is most suited to your needs will depend upon a number of factors, including target audience, primary purpose and required features. A mobile website should be considered your first step in developing a mobile web presence, whereas an app is useful for developing an application for a very specific purpose; one that cannot be effectively accomplished via a web browser.
Some benefits of mobile websites include compatibility across devices, immediacy, instantly updated, shareable, have a broader reach and can be found easily in searches.
A few benefits of mobile apps are user personalization, they are good for complex calculations and reporting, and often don't require an internet connection.
If your mobile goals are primarily marketing-driven, or to deliver content that can be easily shared between users and found on search engines, then a mobile website is right up your alley. On the other hand, if your primary purpose is frequent interactive engagement with users that requires an application to function more like a software program than a website, then a mobile app is probably going to be required.
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