As we move past the fall months and well into the 4th quarter, the topic of change is still the focus here at Intersites. Web and mobile is a rapidly evolving industry with competitors fighting to stay ahead of the game and constantly pioneering new technologies. As the industry progresses, we do as well. Currently, we are preparing ourselves for what the upcoming year will bring. Our very own Eric and Dominik are doing just that by attending the Amazon Web Services re:Invent Conference in Las Vegas at the end of the month. Maybe we'll see some of you there!
Back at the office, we've started making some improvements! Purchasing our fancy new coffee maker was a excellent way to get the ball rolling. Just like any other project or idea that passes through these doors, the coffee maker was no exception to the high standard, elaborate research and assessment that goes on at Intersites. It's common practice to be extremely detail oriented in everything we do - even when purchasing a coffee machine. Read how we parallel our shopping habits with our day-to-day process in our Moccamaster blog post.
Outside of the office, some interesting news has surfaced! Online advertisers were thrown a wicked curveball recently when social media giant, Facebook, introduced the option of paid advertising on their networking platform. Users will now be able to purchase further exposure for their posts if they choose. For the past several years, many businesses have focused their marketing efforts around a FREE social media platform. This means some marketing campaign restructuring will be in order in the near future for most businesses. If you're one of the 950 million active Facebook users, read what we think about this popular new marketing strategy deemed "Freemium" and how it will affect you and your company. How do you think it will impact the business world and consumer relationships?
With the industry moving at such a fast pace, it's easy to get lost in your work. We believe it's important to take some time to reflect and rekindle your inspiration. Eric found some inspiration during a cooking class at a local suburban restaurant called Vie that exhibits nothing but the utmost passion and commitment in their establishment. A poster titled "The Laws of the Kitchen" was showcased in their cooking area. We have adopted this doctrine and amended it to reflect our life in the office. Perhaps you can find some inspiration in our Laws of the Studio.
As always, we welcome your feedback and thoughts. If there's something you're interested in or wondering about, let us know! We'll do our best to provide you with the resources or knowledge you're looking for. If you don't want to receive this monthly email you can unsubscribe by emailing us back.
– The Intersites Team