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YouTube or Vimeo?

May 9, 2011 by Kevin


Posting videos online can be a very effective way to get your message to a large audience. Many shows and companies who used to work exclusively with traditional media such as television and radio have changed their strategies to incorporate the internet. Even more successful people have gotten their start on the internet since a good site or video can become viral in mere hours. This is one of the major benefits of the internet: users can share your content with just a few clicks of the mouse.
 
With so many video hosting services out there, it can be hard to choose one to use for yourself or your company. Two popular video hosting sites now are YouTube and Vimeo. Each has unique benefits and drawbacks. Perhaps the most relevant difference to you is that Vimeo is for noncommercial use only. If you're looking to launch an online marketing campaign or other commercial endeavour then YouTube is the way to go. That being said, if you're a not-for-profit or working on a personal project then Vimeo could be the best choice. 

Now let's compare some features of the two services. Both are free to use though Vimeo has an optional subscription account which offers more features such as more upload space, advanced statistics, and priority uploading. Both sites host high quality HD video. YouTube limits their videos to 15 minutes in length while Vimeo has no such limit but allows basic users to upload only 1 HD video per week. A special feature of Vimeo is that it allows you to password protect your videos so that only people you choose to give the password to can watch them. On the other hand, YouTube offers online movie creation apps and successful videos can even get a share of the ad revenue generated by users watching their video. 

Another difference between the two sites is their style. YouTube has a very basic layout and somewhat cookie cutter style. Vimeo may be seen as more aesthetically pleasing and trendy. To check out each sites' style, or to sign up for an account, go to YouTube.com or Vimeo.com.

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